CEFA at WCEF2025 Accelerator Session: Exploring circular Business Innovation in the Americas - Showcasing best practices.

The CEFA Sessions team was pleased to participate between May 13-16, 2025 in the 9th edition of the World Circular Economy Forum (WCEF2025) in São Paulo, Brazil.

Next to hosting dedicated 2-hour CEFA Sessions Podcasts, bringing about interviews with high-level participants, the team also accompanied a WCEF2025 Acceleration Session hosted by the Circular Economy Forum of the Americas (CEFA) that took place on Friday the 16th of May 2025 in the context of the World Circular Economy Forum 2025 (WCEF2025), in São Paulo, Brazil.

This CEFA Acceleration Session was co-organized by the Circular Economy Platform (CEP), the Americas Sustainable Development Foundation (ASDF), and institutional partner Ideia Circular.

This event focused on documenting panel discussions with Circular Entrepreneurs and Business Owners on the adoption of Circular Economy principles in their day-to-day operations in various sectors throughout the Americas.

Organized by:

May 12-16, 2025 | Sao Paulo | Brazil

Hosted by:

Our featured guests...

The Agenda...

Welcome to CEFA Session at WCEF2025

2:00 – 2:15 (15 min) - REGISTRATION

2:15 – 2:45 (30 min) - OPENING SESSION

Gabriela Pinheiro Lima Chabbouh, Coordinadora de Educacao Ambiental, UMAPAZ.

Carla Tennenbaum, Cofounder and CEO of Ideia Circular.

2:45 – 4:45 (120 min) - ACCELERATOR SESSION:

Cilene Monteiro, Founder and CEO of DESEMBALA (BRAZIL).

Sebastian Estrada, Cofounder and CEO of MAHIZ (COLOMBIA).

Alexandre Fernandes, Director of Innovation and Circular Economy of RATOROI (BRAZIL).

Cristian Emhart, Founder and CEO of Food4Future (CHILE).

4:45 – 5:00 (15 min) - CLOSING REMARKS AND GROUP PICTURE

Kevin de Cuba, Cofounder and Director of the Circular Economy Forum of the Americas - CEFA.

Closing remarks by main sponsors and announcement of CEFA2025 (Nov 2025 in Medellin, Colombia).

Summary video